PART 8 — THE GREYBANK IDENTITY

By now, The Rannoch no longer felt like a prototype.

It had become unmistakably Greybank.

Restrained branding.

Purpose-built construction.

Dependable materials.

A silhouette designed to age well rather than chase fashion, Although it looked amazing.

Everything about the jacket reflects the philosophy behind the brand.

Build it properly.

Keep it simple.

Let the product speak for itself.